Optimize Your Performance by Adopting the Athlete Entrepreneur Playbook

The Athlete Entrepreneur provides tailored coaching and resources to foster high-performance habits, build successful organizations, and guide career transitions.

Because we all need coaches

Whether you're an elite athlete transitioning into business, an executive aiming to level up, or an organization striving for peak performance, The Athlete Entrepreneur offers a unique, sports-inspired coaching approach to empower your success.

What we do

Peak Performance Playbook
Unlock your full potential and elevate your performance with our Peak Performance Playbook coaching services. This customized program draws on proven strategies of elite athletes, equipping you with the habits necessary to thrive in any competitive environment. You'll learn to chart a compelling vision for your future, compete relentlessly, fine-tune your self-care regimen, build influence, pursue excellence through feedback, and cultivate the perseverance to keep going, no matter what. Our aim? To empower you with the tools and mindset to consistently operate at your highest level, navigate any challenge, and achieve your most ambitious goals.
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Blueprint for Organizational Mastery
Accelerate your organization's growth and competitiveness with our Blueprint for Organizational Mastery. This robust program is designed to assist leaders in building high-performance teams and fostering a culture of excellence. We focus on four critical pillars: Strategy, Culture, People, and Execution. We provide a comprehensive approach that targets four critical pillars of success: Strategy, Culture, People, and Execution. From articulating a compelling vision and fostering a robust culture, to developing strong leadership and ensuring flawless execution, we guide you every step of the way. Explore our detailed framework below to start your journey towards building a championship team.
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Game Plan for Success
Transitioning from athletics to business doesn't have to be daunting. Our Game Plan for Success service equips athletes with the tools to effectively navigate this journey. We focus on five key areas: Mindset Shift, Skills Transfer, Education and Learning, Networking and Relationship Building, and Career Planning and Goal Setting. From adjusting mindsets and transferring skills, to lifelong learning, relationship cultivation, and strategic career planning, we ensure athletes are well-prepared to excel in their new arena. Explore our detailed framework below to start your game plan for success.
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Our Approach

Our coaching approach follows the International Coaching Federation's (ICF) best practices and is backed by science. It's highly adaptable to meet individual client requirements. Our coaches are dedicated to working in partnership with clients throughout their coaching journey to offer unwavering support and guidance.

Discovery & Alignment
Initial Consultation: Discuss goals, challenges, and coaching process.

Alignment: Establish a coaching agreement based on mutual understanding.
Assessment & Goal Setting
Assessment: Use various tools to understand strengths, weaknesses, and growth areas.

Goal Setting: Work together to set clear, specific goals.
Customized Coaching Plan
Coaching Plan: Develop a customized plan that serves as a roadmap for achieving goals.

Coaching Sessions: Regular sessions provide opportunities for learning, reflection, and action planning.
Implementation & Support
Action & Accountability: Work on specific actions between sessions with accountability structures.

Support: Ongoing support and guidance provided as actions are implemented.
Review & Refinement
Progress Review: Periodically review progress and adjust the coaching plan as necessary.

Continuous Improvement: Seek feedback and make refinements to promote continuous learning and improvement.
Completion & Celebration
Completion: Review progress, celebrate achievements, and discuss next steps at the end of the coaching agreement.

Follow-Up: Offer follow-up sessions or additional resources based on needs.

Greg Spillane


As an experienced entrepreneur with a 20-year track record, I've leveraged athletic principles to found and grow numerous companies. I created The Athlete Entrepreneur to share insights from sports and business, fostering high-performance mindsets and organizations. Starting as a podcast featuring athlete-turned-entrepreneurs, it has evolved into a platform offering coaching and consulting services.

"Athlete Entrepreneur" encapsulates a mindset merging athletic resilience, determination, and grit with business leadership acumen. This approach applies to individuals and organizations alike, instilling a winning culture, clear purpose, strong leadership, alignment, and accountability. With a diverse expertise spanning from startups to global brands, my proficiency lies deep in technology and consumer product sectors.

Grounded in evidence-based research, my personal startup-scaling experiences, and Fortune 500 collaborations, The Athlete Entrepreneur practices align with the International Coaching Federation's (ICF) guidelines. This coaching strategy fuses science with practicality to improve lives, relationships, and business performance, aiming to make a significant, measurable impact on individuals and organizations.

Over two decades of experience working with executives from businesses of all sizes, from Fortune 500 firms to early-stage startups

Who we work with

At Athlete Entrepreneur, we work with a diverse range of individuals and organizations who share our passion for growth and excellence. Our clients include:
Champion Mindset Leaders
Leaders of all backgrounds looking to adopt an athlete's mindset and improve all aspects of their lives, from personal wellness to professional development.
Growth-Minded Visionaries
Entrepreneurs leading mid-sized organizations, striving to scale and improve their business operations and team performance.
Next-Chapter Trailblazers
Athletes transitioning into their next career chapter, seeking to leverage their competitive edge and achieve success off the field.

Turn High Potential into High Performance

Develop Habits That Optimize Human Performance

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