Optimize Your Performance by Adopting the Athlete Entrepreneur Playbook
Because we all need coaches
Whether you're an elite athlete transitioning into business, an executive aiming to level up, or an organization striving for peak performance, The Athlete Entrepreneur offers a unique, sports-inspired coaching approach to empower your success.
What we do



Our Approach
Our coaching approach follows the International Coaching Federation's (ICF) best practices and is backed by science. It's highly adaptable to meet individual client requirements. Our coaches are dedicated to working in partnership with clients throughout their coaching journey to offer unwavering support and guidance.
• Alignment: Establish a coaching agreement based on mutual understanding.
• Goal Setting: Work together to set clear, specific goals.
• Coaching Sessions: Regular sessions provide opportunities for learning, reflection, and action planning.
• Support: Ongoing support and guidance provided as actions are implemented.
• Continuous Improvement: Seek feedback and make refinements to promote continuous learning and improvement.
• Follow-Up: Offer follow-up sessions or additional resources based on needs.
Greg Spillane
Founder
As an experienced entrepreneur with a 20-year track record, I've leveraged athletic principles to found and grow numerous companies. I created The Athlete Entrepreneur to share insights from sports and business, fostering high-performance mindsets and organizations. Starting as a podcast featuring athlete-turned-entrepreneurs, it has evolved into a platform offering coaching and consulting services.
"Athlete Entrepreneur" encapsulates a mindset merging athletic resilience, determination, and grit with business leadership acumen. This approach applies to individuals and organizations alike, instilling a winning culture, clear purpose, strong leadership, alignment, and accountability. With a diverse expertise spanning from startups to global brands, my proficiency lies deep in technology and consumer product sectors.
Grounded in evidence-based research, my personal startup-scaling experiences, and Fortune 500 collaborations, The Athlete Entrepreneur practices align with the International Coaching Federation's (ICF) guidelines. This coaching strategy fuses science with practicality to improve lives, relationships, and business performance, aiming to make a significant, measurable impact on individuals and organizations.
